Navigating the difficulties surrounding COVID-19:

A COLLABORATION TO HELP YOU FIND YOUR PATH TO RECOVERY.

Over the last two months our companies have focused on understanding the changing impacts of COVID-19 and facilitating dialogue between tribes, operators,

investors, and regulators to discuss their experiences and offer insights for addressing business needs. Our

companies are collaborating to provide critical recovery

planning support urgently, under flexible financial terms to accommodate budgetary limitations.

We care deeply about our clients and the health of the gaming industry and are committed to its recovery. We believe that gaming employees and guests are resilient and that much better days lie ahead. Our goal is to

provide support that will allow you to continue advancing reopening plans while managing short-term cash flow.

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  • Metric-based staffing programs to adapt to demand and manage labor costs
  • Space and system utilization models to accommodate new casino spatial requirements Program and cost assessments for physical modifications to the casino floor, non-gaming areas and back of house
  • Supplementary management and development staff support where shortfalls may persist

PLAYER MARKETING ANALYTICS AND STRATEGIES

  • Marketing program evaluation, including loyalty program, direct mail, and digital marketing Survey/focus groups to gauge guest expectations for social distancing, temperature checks, and related new protocols
  • Incorporation of new sources of external data for marketing guest scoring/valuations
  • Direct mail program design with tight metrics and response strategies
  • Data quality, data integration and dash-board, highly visual reporting
  • We will collaborate with WPAi, a national leader in survey research and analysis, to expand resources in this area

PUBLIC RELATIONS AND ONGOING COMMUNICATION PLANS

  • Comprehensive communications strategy for the recovery and reopening periods Development of clear and compelling messaging that resonates with the guests and other key stakeholders
  • Message testing and consistent implementation across all collateral
  • Targeted social media campaign utilizing advanced tactics to support strategic efforts
  • Media outreach including expanded regional and local network access
  • We will draw support from KARV Communications, a top NYC-based strategic communications firm with gaming expertise