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Imagine you’re a store manager at a chic “fast fashion” retail store. You relay customer feedback to HQ in Spain, and 25 days later, a coat with the customers’ requested style is on the rack.

That’s exactly what Spanish retailer Zara and parent company Inditex are doing. They’re changing the retail landscape by reacting to what is trending, short lead times, nearby production, and shipping directly to store (no warehouses here).

Fast fashion–and being listened to–will be what customers expect. 

Read the full WSJ story “Fast Fashion: How a Zara Coat Went From Design to Fifth Avenue in 25 Days

See the production timeline slideshow.

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